Editors Comment

First week of shut-down

This is the first week the majority of manufacturing firms in our industry have shut-down due to the coronavirus. It’s now time to formulate a strategy that will ensure the business survives this period. I have conversed with a number of MDs of fabricators and there are common themes that crop-up. The first centres around the Job Retention Scheme. With manufacturing temporarily ceasing, it made sense to furlough production staff. However, when it came to sales and customer service personnel, the story was mixed. The majority believed it was essential to retain these staff as they wanted to keep in constant contact with customers. Engagement was crucial in supporting customers and would help cement the business partnership moving forward. However, with a reduction in sales and revenues this would impact cash flow and reserves. As one director told me: “It’s a real fine-line. If I furlough a member of the sales team they would not be able to undertake any work for or on behalf of the organisation. This could be counter-productive as I want my sales team using their time at home to be in constant contact with existing and potential new customers.”

John Cowie – Editor Windows Active Magazine

03.04.20

winactive

Recent Posts

G26 Awards Announce 2026 Shortlist Ahead of Prestigious London Gala

The organisers of the G26 Awards are delighted to reveal the shortlist for this year’s…

2 days ago

A flawless finish crowns Lifestyle Windows FENSA’s Installation of the Month

Careful attention to detail, exemplary workmanship, and a homeowner who couldn’t be happier have earned…

4 days ago

New door styles from Solidor strengthens its installer offering

Five new door designs have been added to the Solidor range to help installers provide…

2 weeks ago

Salestracker demand grows as suppliers accelerate the path from lead to order

Insight Data is reporting growing demand for Salestracker, as suppliers of products and services into…

3 weeks ago

Caribbean puts long-term partnerships at the heart of Family Business Pledge

Caribbean has signed the Family Business Pledge, reinforcing its commitment to long-term relationships with its…

3 weeks ago

Morley Glass smashes through 3,000 tonne mark for recycled glass

The latest recycling data from Morley Glass shows that the company has now generated more…

3 weeks ago