Market Data
Going in search of the latest market trends
Google search data from 2020 to 2025 paints a fascinating picture of shifting consumer priorities and demand for fenestration products
In a world grappling with the twin pressures of climate change and economic uncertainty, the homes we live in are undergoing a quiet revolution. Nowhere is this more evident than in the trends shaping the glazing, windows, and doors sector. Google search data from 2020 to 2025 paints a fascinating picture of shifting consumer priorities, revealing the intersection of environmental consciousness, architectural preferences, and technological innovation.
The rise of energy efficiency
Few terms encapsulate the spirit of the age as succinctly as “Energy Efficient Glazing.” With searches for this term peaking in 2023 and maintaining strong interest into 2025, it is clear that homeowners are prioritising sustainable solutions. This surge can be attributed to rising energy costs and the mounting pressure to meet environmental regulations. Products like double-glazing, which also showed consistent growth during this period, offer a compelling combination of energy savings and comfort, making them a cornerstone of modern home improvements.
But it’s not just about saving money. Increased awareness of the climate crisis has driven consumers to seek ways to reduce their carbon footprint. From double-glazing to high-performance composite doors, the industry has seen a pivot towards products that promise long-term efficiency.
Conservatories in decline?
For decades, conservatories have been a staple of British homes, but their star may be fading. Google Trends data indicates that searches for “Conservatories” peaked in 2023 before tapering off. This decline could signal a shift towards more contemporary alternatives like “Glazed Extensions,” which have shown steady, albeit lower, interest. Unlike the traditional conservatory, glazed extensions align with modern architectural trends, offering sleek designs that integrate seamlessly into existing structures.
A tale of two materials
The enduring popularity of PVC windows reflects their affordability and versatility. These windows consistently outperformed their aluminium counterparts in search interest over the past five years. However, aluminium windows hold their ground in the premium market, appealing to consumers drawn to modern aesthetics and durability. The gap between the two underscores the diverse needs of homeowners, from budget-conscious buyers to those investing in long-term, high-quality solutions.
Doors that open to the future
Doors have always been more than mere functional elements; they make a statement. Over the past five years, composite doors have seen a marked rise in interest, outperforming traditional entrance doors in many periods. Known for their durability and energy efficiency, composite doors have become the go-to choice for eco-conscious consumers.
Sliding and bi-fold doors, meanwhile, reflect a broader cultural trend towards open-plan living and indoor-outdoor integration. Bi-fold doors, in particular, have captured the imagination of homeowners looking to maximise space and natural light. Their growing popularity, especially in 2024 and 2025, highlights a desire for modern designs that blur the boundaries between home and garden.
Smart locks and heritage windows
At first glance, the rise of smart locking solutions and the steady interest in heritage windows might seem contradictory. Yet both trends speak to the evolving definition of home. Smart locks represent the cutting edge of technology, catering to a generation that values security and convenience. Meanwhile, heritage windows serve a niche market dedicated to preserving architectural authenticity in period properties. Together, these trends illustrate how technology and tradition can coexist in a rapidly changing market.
The road ahead
As we move further into the 2020s, the glazing, windows, and doors industry faces a critical question: how to balance innovation with sustainability. The growing demand for energy-efficient products, coupled with the rise of smart technologies, signals a market ready for transformation. Manufacturers and installers must not only meet these demands but also anticipate the next wave of consumer needs.
For homeowners, these trends offer exciting possibilities. From reducing energy bills to embracing cutting-edge design, the choices we make about windows and doors have never mattered more. In an era defined by environmental and technological change, the way we build and adapt our homes will continue to reflect the priorities of our time.
