Published On: Thu, Sep 14th, 2023

Made for Trade capitalises on National Homebuilding & Renovating Shows

Following on from a rapturous reception at the 2023 FIT Show that saw not just a standout product unveiling but also an in-house fundraising challenge en route, Made for Trade are gearing up for more of the same at the Homebuilding & Renovation Show London, coming up on September 22nd– 24th.

Taking place at London’s ExCeL, the regional variant follows hot on the heels of a hugely successful national version of the event back in March. Here, a 9% increase in footfall was recorded from the previous year to generate some 26,000 people on site – proving that the housing renovation market is far from seeing doom and gloom but still stronger than ever here in the UK. 

The success of the National event made a notable impact on MfT’s year; providing not only sales and leads to many of the Made for Trade customers in the Midlands area, but also getting the multi-award winning Korniche product range in front of thousands of new customers. MfT are now able to utilise the next in the programme of busy H&R events to introduce the new Flat Rooflight to the industry and attendees of the London exhibition, where the reception is expected to be just as positive as at its FIT Show launch.

The Korniche Flat Rooflight takes all the USPs and attributes on which the brand has made its name in the industry, and applied them to a flat glass system in order to meet consumer and trade demand for such a high quality engineered product with Korniche’s unrivalled ease and speed of fitment. The aesthetic appeal mirrors that of the Bi-Folding doors and Roof Lantern, with a sleek and ultra-slimline profile alongside the highest thermal efficiency – something buyers want to see now more than ever.

Made for Trade have once again invested further in nationwide promotion for the Korniche brand for the benefit of trade partners and are set to join at the ExCeL with a significant display, and more product placement than ever. MfT will look forward to having the full three-product range: the new Flat Rooflight joins the display alongside the Roof Lantern and Bi-Folding door in single, patio, four and five leaf configurations. The MfT stand layout is designed in such a way that the market-leading and multi-award winning benefits to both the homeowner and their trade installer are clear to see to save time, hassle and money; truly a win-win component for extensions and home builders.

As per the FIT Show in May, Korniche and Made for Trade brand ambassador Mark Millar will again be on site in support of the pioneering North East company at the London exhibition. The TV presenter and recognised tradesman with be meeting new and existing customers and helping to promote the trio of Korniche products – of which he has first hand experience – to consumers, before he makes an appearance on the event’s ‘MasterClass Stage’ on Saturday 23rd

As consumers continue to request Korniche by name to their builders and installers, The Homebuilding & Renovating Shows are the ideal platforms at which to showcase Korniche products to homeowners in a position to invest in their own self-build projects and upgrades; further building the brand in a way that works for both parties.

Are you a London-based installer or trade retailer, or homeowner looking to plan a new project? With proven sales success UK-wide as trade partners realise the consumer-led benefits of Korniche engineering, this is one show that really cannot be missed – head to the ExCeL in September to see the products for yourself and speak to the Made for Trade team to see why Korniche is the brand for you.