Published On: Fri, Apr 30th, 2021

Make more profit alongside your existing range with Milwood Group

With the outdoor living solutions market booming despite the lockdown and wider economic turmoil, manufacturing companies and installers are increasingly busy. We spoke to Kevin Horne, managing director of Milwood Group, to find out more.

With homeowners spending much more time at home due to lockdown, the home improvements industry has seen sales skyrocket! More money is being spent on upgrades and maximising the potential of precious outside space such as gardens and patios than ever before.

For installers and manufacturers, capitalising on this increase in potential business is a challenge in itself. Companies who have invested time and effort in building their reputation and developing their marketing are finding themselves well positioned to capture the tsunami of online enquiries that homeowners are making.

Kevin Horne, managing director of outdoor living solutions manufacturer Milwood Group, said “We have been supplying verandas, canopies, carports, and more, to installation professionals for decades, and our large range of products is all over Google. Our website captures a huge amount of traffic from prospective buyers and it generates a lot of leads for our trade partners.”

The Milwood Group operates a supply-only, trade-only business model, partnering with reputable installers to provide a seamless service from first enquiry to completed install. Milwood Group trade partners benefit from a healthy 30% discount, design service, technical support, extensive marketing material, and hot leads, so it’s plain to see why this scheme is proving popular.

“Over the years, we have built some great working relationships with installers,” continued Kevin. “By adding our large selection of products to their existing ranges, installation companies immediately benefit from being able to offer a much richer set of solutions to their customers, which is crucial as the market grows.”

As homeowners have gained a deeper appreciation of the value of their outdoors space during lockdown, the boom in garden improvements looks set to continue well beyond the pandemic. Companies that are able to collaborate in the way that Milwood Group are with their trade partners are certainly in an excellent position to grow their business on the back of this paradigm shift. To find out more about becoming a Milwood Group Trade Partner, call the Milwood team on 0333 305 5272 or email