Product Innovation

Make more profit alongside your existing range with Milwood Group

With the outdoor living solutions market booming despite the lockdown and wider economic turmoil, manufacturing companies and installers are increasingly busy. We spoke to Kevin Horne, managing director of Milwood Group, to find out more.

With homeowners spending much more time at home due to lockdown, the home improvements industry has seen sales skyrocket! More money is being spent on upgrades and maximising the potential of precious outside space such as gardens and patios than ever before.

For installers and manufacturers, capitalising on this increase in potential business is a challenge in itself. Companies who have invested time and effort in building their reputation and developing their marketing are finding themselves well positioned to capture the tsunami of online enquiries that homeowners are making.

Kevin Horne, managing director of outdoor living solutions manufacturer Milwood Group, said “We have been supplying verandas, canopies, carports, and more, to installation professionals for decades, and our large range of products is all over Google. Our website captures a huge amount of traffic from prospective buyers and it generates a lot of leads for our trade partners.”

The Milwood Group operates a supply-only, trade-only business model, partnering with reputable installers to provide a seamless service from first enquiry to completed install. Milwood Group trade partners benefit from a healthy 30% discount, design service, technical support, extensive marketing material, and hot leads, so it’s plain to see why this scheme is proving popular.

“Over the years, we have built some great working relationships with installers,” continued Kevin. “By adding our large selection of products to their existing ranges, installation companies immediately benefit from being able to offer a much richer set of solutions to their customers, which is crucial as the market grows.”

As homeowners have gained a deeper appreciation of the value of their outdoors space during lockdown, the boom in garden improvements looks set to continue well beyond the pandemic. Companies that are able to collaborate in the way that Milwood Group are with their trade partners are certainly in an excellent position to grow their business on the back of this paradigm shift. To find out more about becoming a Milwood Group Trade Partner, call the Milwood team on 0333 305 5272 or email sales@milwoodgroup.com.

winactive

Recent Posts

G26 Awards Announce 2026 Shortlist Ahead of Prestigious London Gala

The organisers of the G26 Awards are delighted to reveal the shortlist for this year’s…

2 weeks ago

A flawless finish crowns Lifestyle Windows FENSA’s Installation of the Month

Careful attention to detail, exemplary workmanship, and a homeowner who couldn’t be happier have earned…

2 weeks ago

New door styles from Solidor strengthens its installer offering

Five new door designs have been added to the Solidor range to help installers provide…

4 weeks ago

Salestracker demand grows as suppliers accelerate the path from lead to order

Insight Data is reporting growing demand for Salestracker, as suppliers of products and services into…

4 weeks ago

Caribbean puts long-term partnerships at the heart of Family Business Pledge

Caribbean has signed the Family Business Pledge, reinforcing its commitment to long-term relationships with its…

4 weeks ago

Morley Glass smashes through 3,000 tonne mark for recycled glass

The latest recycling data from Morley Glass shows that the company has now generated more…

4 weeks ago