Published On: Tue, Nov 11th, 2014

Purplex launch new lead generation weapon for installers

Go Jack RussellA brand new marketing service has recently been launched by industry experts Purplex Marketing, and it’s already helping installers promote their business and generate leads.

The online platform combines the latest ‘print on demand’ technology with a consumer database of 29 million UK households. The system prints and sends personalised drop-card mailers directly to neighbours around a given address.

Sean Scott, Account Manager at Purplex explains;

“Most installers know that drop-cards around an installation helps to promote their business.  Homeowners can see the work for themselves, and receiving a Royal Mail delivered, personalised mailer card builds trust and credibility. Even if it doesn’t generate leads immediately, many people will keep hold of the card for future reference, so it’s a brilliant all-round marketing tool.”

The innovative service can be accessed by installers at, where they’ll need to register their details and upload their logo. Next they select a card template, choosing from a range of high quality designs created by Purplex with lead generation in mind.

Once they’re happy with how the card looks and reads, all that’s left is to add the project address and decide how many cards to send, and will do the rest – automatically selecting the properties closest to the address, with neighbours receiving their personalised drop-card in 3 – 5 working days.

The process takes a matter of minutes and can be used for any number of installations, from small installers fitting one job per week, to national home improvement companies completing dozens of contracts each day.

Sean comments; “Asking sales people or fitters to deliver drop cards is not very efficient, whereas hiring someone to do this specific job is not cost effective. With prices from just £1 per card, it’s a no-brainer when it comes to cost-effective, targeted marketing.”

To experience the new service for yourself, go to