Published On: Thu, Jan 8th, 2015

SafeChoice wins Gold at House Beautiful Awards 2014

L to R - Fiona Wilkes and Roshni Patel of MASCO UKWG with Tommy Walsh - 1SafeChoice won a Gold Award for its impressive range of glass extensions in the Best Garden Product category of the recent House Beautiful Awards 2014. The prestigious consumer awards acknowledge excellence in the homes and interiors market.

The SafeChoice Partnership proposition is the exclusive, retail window, door and conservatory support solution from MASCO UK Fabrication. A SafeChoice glass extension adds versatile, contemporary and light-filled space to any home that can be enjoyed all year round thanks to advanced high-performing double glazing technology.

Representatives of the MASCO UKWG Marketing team, Fiona Wilkes and Roshni Patel accepted the trophy on behalf of SafeChoice from TV Ground Force star Tommy Walsh at a Gala Evening hosted at London’s Science Museum in November.

The evening was also a success for two other MASCO Europe businesses with Hansgrohe picking up a Silver Award for Best Bathroom Product and Bristan also securing a Silver Award for their easy-fit kitchen taps.

Nathan Court, SafeChoice UK Brand Manager said: “We are really pleased to have won this award against some stiff competition from national household brands. This is great recognition for the team’s hard work that has gone into developing and building our consumer-facing brand this year.

“Across the group, we are very proud of our collaborative achievements in elevating the brand, product and consumer offering that provides our nationwide Partners with a genuine competitive edge in the marketplace.”

Nathan added: “This award is an extra welcome bonus for our Partners for whom greater consumer recognition of the SafeChoice brand can be a further aid to closing sales.”

SafeChoice provides installers with practical tools and support that can add real value to their businesses and help them stand apart from the rest. Recent additions to the SafeChoice offering include a new on-line price engine and customer CRM system for lead management. For more information or to register your interest, visit or call 01684 852684.