Published On: Thu, Nov 16th, 2023

SILKA smashes sign-up targets of  its SILKAselect trade partnership

Following two exciting events at the iconic venues of Silverstone Circuit and Manchester’s Concorde Conference Centre, SILKA is celebrating the successful launch of its SILKAselect trade partnership – and welcoming more than 30 handpicked partners. Installers from all over the UK were given a SILKAselect masterclass, learning how the exclusive collaboration can futureproof their business and offer standout support in selling its revolutionary range of aluminium windows and doors. Gathering trackside at Silverstone and beneath the wings of Concorde, guests browsed the stunning range, listened to information and insight from SILKA’s core team and were encouraged to offer feedback and opinions, which is a fundamental part of the SILKAselect concept. 

Mike Adderly from The Window Centre, Solihull said of the launch: “I’m incredibly impressed. Our clients are coming to us with a wish list that, at the moment, we are struggling to supply. I’ve realised how important it is to take a range of products back to our showroom that will help us obtain lower U-values for clients.” 

As well as enjoying a day of industry conversation, companies were asked to pledge their commitment as a SILKAselect trade partner by holding up a card declaring “We’re In!” at any point during the day’s proceedings.  “We’re blown away by the sea of ‘We’re Ins’ we’ve seen in response to the SILKAselect trade partnership. It’s been great talking to such respected installers and to see them so engaged in what we are offering, which we truly believe is unique,” says SILKA CEO Asa McGillian of the launches’ success. “Our target of 30 partners has been surpassed, which means we now have an inspiring, active community joining us on the journey to deliver future homes, today.”

Offering exclusive products, free targeted sales leads and protected exclusivity within their showroom area, there is also an online Partner Portal featuring regularly updated marketing assets, news and offers, highlighting SILKAselect as a simple, supported and integrated solution for installers to sell the SILKA range of super-insulated Aluminium Windows, Doors and Rooflights. 

To find out more about the SILKAselect trade partnership, please visit: