Published On: Fri, Sep 11th, 2015

Ultraframe uses ‘High Street’ approach to launch The Range and Extension Collection Plus

Harlington landscapeIn a series of exclusive previews, Ultraframe has revealed its latest campaign to support the continued growth of its network partners with the launch of The Range and the ExtensionPlus Collection, backed by striking, High Street-style, marketing tools.

With the most comprehensive roof range in the market today, Ultraframe has matched this market-leading position with the development of a suite of marketing tools that will enable its network partners to easily position its glazed extension range alongside a unique, yet consumer-friendly, thermal performance rating.

Ultraframe marketing director Steve McIntyre explains the background to this consumer-friendly approach: “Since we launched Loggia back in 2012 we made a firm commitment to our network partners that we would bring to market the most thermally advanced roof systems, developed in line with detailed consumer insight.  We’ve delivered on that promise with the development of LivinROOF, RealROOF and our most recent addition UltraSky – it’s now time to give our network partners powerful marketing tools to support the sales process.”

In response, Ultraframe has launched three core ranges, reflecting the broad needs of todays consumers – from cost-conscious home owners looking for a simple conservatory, right through to consumers looking for a fully-loaded, Building Regulations compliant extension.

The range is divided into three categories – Conservatory, Orangery and the ExtensionPlus Collection.  The Conservatory Collection comprises two core designs including the Alston and the Houghton.  The Orangery Collection comprises the Portland, Hadleigh and Winchester and the ExtensionPlus Collection includes the Mottramplus , a glass roofed extension, Harlingtonplus, a solid/glazed LivinROOF extension and Tattonplus  a real tiled roof extension all preapproved to comply with building regulations.

Each system clearly shows the Thermal Performance Rating enabling consumers to choose a system not only based on aesthetics but also allowing for an informed choice based on actual in-use performance.  As Steve explains, this rating allows retailers to use thermal performance as a clear upselling opportunity: “we’re supremely conscious that we’ve given our network partners a lot to work with over the last three years and now it’s about providing clear, consumer-friendly marketing tools that enable our network partners to clearly and easily differentiate each system.”