Freefoam roofline & gutters chosen for sustainability in Vistry Innovation Centre

Vistry Group’s groundbreaking Vistry Innovation Centre features a range of progressive products the leading housebuilder is using both now and in the future to achieve its net zero carbon target by 2040. Launched earlier this year, and based in Vistry’s timber-frame construction factory in Leicester, the Innovation Centre includes the Vistry ‘Home of the Future’, featuring fascias, soffits, and gutter products by Freefoam Building Products, selected for their sustainability performance.

Freefoam’s Northampton factory has the ISO 14001 accreditation for Environmental Management, and recently expanded on this with a voluntary Climate Change agreement with the Environment Agency. This year Freefoam retained its prestigious EcoVadis Silver medal despite more stringent criteria, and is now rated in the top 9% of all companies EcoVadis assesses for sustainability practices. Its approach to sustainability is rooted in the principles of the Circular Economy, prioritising the re-use and circulation of resources, retaining economic value, and eliminating waste in its own business and its supply chain.

Vistry constructed the fully functional future home using 18 different trades and 54 suppliers, featuring more than 100 different products and smart technologies.

Simon Parrott, Freefoam National New Build & Specification Manager, who recently visited the centre, comments: “Vistry’s Innovation Centre is a great example of what is possible when supply chains come together to pursue sustainable solutions. We are proud to have Freefoam’s sustainable roofline and rainwater products included. This highlights our commitment to the Circular Economy and providing long-lasting, sustainable products.”