Haffner positions for stability and growth amid industry upheaval

Amid a period of transformation across the glazing and fenestration sector, Haffner’s Managing Director, Matt Thomas, has spoken about how the company is positioning itself to offer stability, sustained investment, and a renewed emphasis on customer service.

The sector has been undergoing a period of considerable change, with consolidation, acquisitions and restructuring shaping the competitive landscape. Against this backdrop, the recent news that Stürtz, parent company of the UK brand Stuga, has entered insolvency proceedings in Germany is another significant development, highlighting how quickly circumstances can shift even for established names in the industry.

Moments like this inevitably create questions for customers and the wider supply chain.

At Haffner, I want to take the opportunity to provide clarity and reassurance about our own position. Haffner Ltd is a solely owned UK entity. We are not part of a wider group structure and operate independently under our own management. Whilst we work closely with our three core suppliers – Haffner, Graf Synergy and Fom Industrie –  our business is financially secure, operationally strong and fully focused on supporting our customers.

But let me be clear, the demand for automation in our sector remains extremely strong. We have a buoyant order book, a strong pipeline and we continue to invest across our machinery portfolio, service infrastructure and people. This strategy ensures our customers benefit from the latest machine automated technologies whilst having the complete confidence of continuity of supply, service and support, which is absolutely business-critical particularly in times of market changes.

While we remain aware of wider industry developments, our attention is firmly on our customers, not our competitors. Our focus is to provide the stability, expertise and machine innovation that fabricators of all sizes need to remain competitive. It is this customer-first approach that defines our business and underpins our long-term success.

The insolvency at Stürtz is a reminder of how quickly circumstances can change, even for established industry players. But it does not change the fundamentals of our market. The drive towards automation continues to accelerate at pace as fabricators seek efficiency, resilience and growth. At Haffner, we are well placed to meet that demand and we will continue to invest to make sure our customers are future-ready.

In times of change, the businesses that thrive are those that stay focused, invest wisely and put their customers first. That has been Haffner’s commitment for over 35 years and it will continue to define the way we do business in the years ahead.